Choi Ji-woo Becomes New Face of Dior
Published on | Source
Choi Ji-woo has been chosen as the official face of cosmetics house Christian Dior that also saw her voted Japan's most popular Korean star.
Paris-based Christian Dior said Thursday it picked the actress as the face of its "Snow Pure" products for a year beginning in March.
A company official said Choi was selected as the most recognized model in Asian region and the company expected to gain a greater Asian market share by taking advantage of the regional boom of Korean pop culture.
Son Jeong-mi
Paris-based Christian Dior said Thursday it picked the actress as the face of its "Snow Pure" products for a year beginning in March.
A company official said Choi was selected as the most recognized model in Asian region and the company expected to gain a greater Asian market share by taking advantage of the regional boom of Korean pop culture.
Son Jeong-mi
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