[Press Release] CJ ENM's "Yumi's Cells - Season 3" Underscores Why Korean Rom-Coms Still Thrive

(Courtesy of CJ ENM)

Since its premiere on April 13, season three of "Yumi's Cells", produced by Korea's leading scripted TV studio, follows a new chapter in Yu-i's life as she rises to become a star writer at the peak of her career. As her daily routine grows increasingly monotonous, the arrival of Soon-rok sparks an unexpected emotional journey, leading Yu-mi to discover a new kind of love-disarming, heartfelt, and deeply resonant.

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Driven by its relatable storytelling and richly developed characters, "Yumi's Cells - Season 3" has achieved strong global performance. The series ranked No. 1 on Rakuten Viki's weekly charts across the Americas, Europe, the Middle East, and Oceania, topping the platform in 81 countries-including the U.S., Brazil, France, and the UAE-while also securing a Top 3 position in India.

The momentum continues across key markets. On Disney+ Japan, the series ranked in the Top 3, while previous seasons are also seeing renewed viewer interest, further underscoring the growing global popularity of the Yumi's Cells universe.

In Mongolia, the series is also gaining significant traction on Look TV, one of the country's major OTT platforms, "Yumi's Cells - Season 3" was selected as CJ ENM's first simultaneous broadcast title, marking a notable milestone in the company's distribution history and quickly building a strong local audience. On Inche TV, another Mongolian streaming platform, the series ranked No. 1, contributing to an increase of 1,678 new subscribers within its first week and generating over 270,000 views, demonstrating strong viewer engagement.

In Korea, the series has also shown strong performance, ranking No. 1 in subscription contribution on TVING for two consecutive weeks following its release. 

Commenting on the series' success, Sebastian Kim, Head of CJ ENM's Content Business Unit, stated, "Yumi's Cells captures the essence and strength of Korean romantic comedies through its well-rounded characters and accessible storytelling".

He added, "By appealing to both longtime fans and new audiences, CJ ENM continues to deliver high-quality content that resonates with viewers from diverse backgrounds".

Meanwhile, "Yumi's Cells - Season 3" is currently available on Rakuten Viki, via the TVING Collection on Disney+ Japan, as well as on HBO Max across 17 countries and regions in Asia Pacific.

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"Yumi's Cells - Season 3" is directed by Lee Sang-yeob-I, written by Kim Kyung-ran-I, Song Jae-jeong, and features Kim Go-eun, Kim Jae-won-III, Jun Suk-ho, Choi Daniel, Cho Hye-jung, Mi Ram. Broadcasting information in Korea: 2026/04/13~Now airing, Mon, Tue 20:50 on TVING.