[HanCinema's News] Byeon Woo-seok Appears in Discovery Expedition Photoshoot
By William Schwartz | Published on
The outdoor clothing brand Discovery Expedition recently released photos and a video spotlighting its summer collection highlighting Byeon Woo-seok as a key model. The star of the recently finished "Lovely Runner" had signed on to do modeling work recently became a brand ambassador for the company. In the wake of his boosted popularity, the Discovery Expedition advertising campaign is doing significantly better than comparable campaigns.
Twenty-two second clip of Byeon Woo-seok in his role as fashion model
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Byeon Woo-seok does not speak during the video. Individual photos from the shoot can be seen on Discovery Expedition Korea's Instagram page here. Byeon Woo-seok's images are earning around ten times the engagement as might be expected from a generic model. Go Youn-jung is the other celebrity model contracted for Discovery Expedition's Summer 2024 collection.
Written by William Schwartz
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William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.