[HanCinema's News] Google Searches Regarding "Parasite" Spike Following Oscar Wins
By William Schwartz | Published on
Most movies that receive the Academy Award for Best Picture receive a boosted interest after the awards ceremony.
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But "Parasite" has had a particularly strong effect in this regard internationally, as it has come to dominate Google Trends in regards to film searches, boasting a 857% increase on the day of its victory and a still noticeable uptick several days afterwards.
Other terms relevant to "Parasite" have experienced similar traffic boosts over the same time period. Director Bong Joon-ho, for example, had a 2038% improvement, and searches for recipes regarding the kind of hot noodles consumed by characters within "Parasite" jumped by 400%. Searches for Asian supermarkets in general had a 350% uptick.
Written by William Schwartz
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"Parasite" is directed by Bong Joon-ho, and features Song Kang-ho, Lee Sun-kyun, Cho Yeo-jeong, Choi Wooshik, Park So-dam, Lee Jung-eun. Release date in Korea: 2020/02/26.
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William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.