[HanCinema's News] Original Novel Version of "Anna" Sees Sales Boost in Wake of Drama Version's Release
By William Schwartz | Published on
The currently airing Coupang Play drama "Anna" is based on the novel The Friendly Stranger by Jung Han-ah. Following the drama's release, The Friendly Stranger has surged on bestseller lists, with the new edition highlighting the link to the screen version. In the fourth week of June, when "Anna" first started airing, sales of The Friendly Stranger surged by over 708.3% percent, with sales for the first week of July improving 40.2% on top of that.
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An official representative for Kyobo Bookstore noted that this trend is a common one for books which are adapted into scripted shows that are available on OTT platforms. According to sales data the demographic most interested in The Friendly Stranger are women in their thirties, who account for 35.6% of purchases. Next was men in their forties, who accounted for 21% of purchases. Female purchases out number male purchases by a ratio of about seven to three.
Written by William Schwartz
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"Anna" is directed by Lee Zoo-young-I, written by Lee Zoo-young-I, and features Bae Suzy, Jung Eun-chae, Kim Jun-han, Park Ye-young, Park Jung-eon, Kim Soo-jin-IV. Broadcasting information in Korea: 2022/06/24~Now airing, Fri 20:00 on Coupang Play.
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William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.