Korean Designer Picked as London Fashion Week Ambassador

Jeong Yun-kee

Fashion stylist Jeong Yun-kee, has become the first-ever Korean to be chosen as London Fashion Week ambassador.

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The British Fashion Council announced the appointment on Wednesday and voiced hopes of positioning London Fashion Week as the "most innovative and creative showcase".

Jeong will serve for two years. Former ambassadors include model Poppy Delevingne, former British prime minister David Cameron's wife Samantha, Vogue critic Sarah Moore and TV presenter Alexa Chung.

"After years of working with the fashion industry in the U.K. and other countries, I began full-fledged exchanges with the British Fashion Council in 2016 when designer Song Zio held a show in Paris and London", Jeong told the Chosun Ilbo on Thursday. "I would like to act as a bridge between the highly creative London Fashion Week and Seoul, which has become a top emerging fashion city".

Jeong has helped young Koreans embrace British brands ranging from Alexander McQueen and Vivienne Westwood to Burberry and Victoria Beckham.

After starting in 1994 as a stylist, Jeong rose to prominence as fashion consultant to celebrities like Jun Ji-hyun, Kong Hyo-jin, Kim Hee-ae, Kim Hye-soo and others.

He was included alongside Shinsegae Department Store president Chung Yoo-kyung and former Samsung C&T fashion chief Lee Seo-hyun on a list of the Business of Fashion magazine's 500 most influential people in the industry in 2017.

He also became well-known in China by assembling the costumes for Jun's character in the 2013 TV drama "My Love from the Star", which was an enormous hit there.