Netflix Comes 1st in Number of Domestic OTT Users

Last month, Netflix was found to be the undisputed No. 1 player in the Korean online video service (OTT) market. TVING and Coupang Play are then competing for the top spot.

Advertisement

According to Mobile Index, a data analysis solution, Netflix topped the list of monthly active users in the Korean OTT market in August with 14.75 million users. The figure was down 0.3% from the previous month. TVING ranked second with 7.56 million users (+1 %), followed by Coupang Play with 7.29 million users (+5.8 %). Wavve ranked fourth with 4.3 million users (3.964, -2.5 %), followed by Disney+ with 2.75 million users and +7.1 %.

According to the average number of daily active users (+1.3%) in August, △ Netflix 3.27 million (+1.3%) △ TVING 1.84 million (+4.7%), △ Wavve 1 million (-1.1%), △ Coupang Play 800,000 (+4.1%) △ Disney+ 350,000 (+11.1%).

Total hours spent during the same period were △ Netflix 120.68 million hours (+6.4%), △ TVING 54.93 million hours (+4.2%), △ Wavve 39.09 million hours (+0.2%), △ Coupang Play 15.19 million hours (-2%), △ Disney + 7.56 million hours (+14%).

These figures vary among research institutes. In particular, TVING and Coupang Play, which rank first and second among domestic OTT services, were mixed.

According to the app analysis service WiseApp and Retail, Coupang Play's MAU in August was 7,725,253 (+4.5%) and Tving was 5,893,713 (-1.9%).

Last month, TVING received good responses from short dramas and "The Great Escape : The Story" and Coupang Play is believed to have shown the effect of broadcasting sports such as the British Premier League (EPL).