Park Bo-gum to model for 2017 Coca-Cola

Coca-Cola has chosen Park Bo-gum as its 2017 model.

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Coca-Cola is planning on a campaign that spreads love and happiness starting from the New Year and it's chosen the 'icon of gratitude' Park Bo-gum to present 'thrilling happiness', 'together happiness' and 'warmth'.

Park Bo-gum is known to say "Thank You" in every show he appears in and in every interview he sits for. He is also always very giving and grateful to those around him.

Coca-Cola sources say, "Park Bo-gum's happy and warm heart harmonizes with our campaign".

Park Bo-gum is handsome and he is a great actor as proven in the tvN drama "Reply 1988", "Love in the Moonlight" and more.

Coca-Cola has delivered 'fizziness' throughout the world for over 130 years and it's always had a revolutionary method of marketing its products.

In 1915, the Contour Bottle, which is shaped like a coconut fruit so that you can feel the shape even in the darkness to distinguish it from the similar products and to easily measure the circle even if it breaks, has been loved for over 100 years.

Karl Lagerfeld, Jean Paul Gaultier and other worldwide artists have had artistic influences by Coca-Cola and the 'Share A Coke' campaign which started in 2014 created nicknames, 12 animal characters and utilized Kakao Friends Characters to come up with a story telling package.