PIFF Signs Up Distributor and 2 Multiplexes as Lead Sponsors
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Film distributor CJ Entertainment along with multiplex operators Primus Cinema and CJ CGV have signed up as lead sponsors of the Pusan International Film Festival.
Earlier in the day, officials of the three companies signed a contract with festival director Kim Dong-ho in Seoul.
The three have pledged to financially support the film festival and ultimately to develop it into one of the world's largest film events.
CJ Entertainment will be co-hosting the Asian Film Market, a new project for this year's festival run, and CJ CGV is chosen as one of the theaters to show films during the festival's nine-day run from October 12th.
Earlier in the day, officials of the three companies signed a contract with festival director Kim Dong-ho in Seoul.
The three have pledged to financially support the film festival and ultimately to develop it into one of the world's largest film events.
CJ Entertainment will be co-hosting the Asian Film Market, a new project for this year's festival run, and CJ CGV is chosen as one of the theaters to show films during the festival's nine-day run from October 12th.
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