[Press Release] CJ ENM Lands Access Prime-Time K-Drama Slot in Mexico With Imagen Television

Leading entertainment companies CJ ENM and Imagen Televisión are making a bold push in Mexico, teaming up to launch a dedicated Korean drama slot to audiences across the region.

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Airing during Imagen Televisión's access prime-time through Monday to Friday, this exclusive K-drama slot is planned to run for at least eight months.

This milestone marks a significant step in the global expansion of K-dramas for CJ ENM, as it is the first time a Korean drama slot has been established in Mexico. Notably, all the dramas featured in this slot are CJ ENM productions, showcasing the company's premium storytelling and well-made content. Viewers in Mexico can enjoy a diverse slate of hit series, including "Familiar Wife", "Oh My Baby", "Mr. Queen", "Emergency Couple", "Another Miss Oh", and "Yumi's Cells", among others.

"The Hallyu wave in Mexico, in its full cultural scope, is a phenomenon we simply couldn't overlook. We identified a strong demand for K-dramas that had yet to be consistently addressed-until now. And there's no better platform than Imagen to lead the way. Our brand identity is rooted in being the viewer's passport to the world, offering top-tier dramas from Turkey and Brazil. Now, thanks to our partnership with CJ ENM, audiences can also enjoy high-quality K-dramas, airing Monday through Friday". said Erick Pulido, Content and Programming Director at Imagen Televisión.

"We are thrilled to see Korean dramas gaining dedicated access prime-time exposure on a major Mexican broadcaster like Imagen Televisión". said Sebastian Kim, VP of International Content Business Department at CJ ENM. "It not only strengthens CJ ENM's presence in Mexico but also underscores our commitment to delivering well-made content to global audiences. We are eager to continue expanding our reach and sharing the rich narratives of K-dramas with Mexican viewers".

With this partnership, CJ ENM's latest move deepens its footprint in Mexico, paving the way for greater cultural exchange through high-quality storytelling.

"Because This Is My First Life" (2017)

Contract marriages are not always dreamy. For this one, a mundane IT developer house owner, Sae-hee, marries ordinary writer, Ji-ho, to fulfill each others' needs. Sae-hee needs to receive monthly rent fee to pay off his bank loan; while Ji-ho can only afford to pay the relatively low monthly rent. The two meet by contract and live together, not even knowing each others' faces.

"Yumi's Cells" (2021, 2022)

S1: Everyone has their own unique set of 'Cells' that make them who they are!

Yumi is an ordinary girl living in Seoul, as an accountant in a Noodle company. Her life is monotonous, with the occasional boyfriends who come and go. Her first boyfriend Woong, was a game developer who she dated for over a year. Her passion lies, in fact, in writing love stories. With the support of her next boyfriend, Bobby, she finally is able to get one story published. Yumi has a very packed 'Cell Town'. Her primary cell is her 'Love Cell' while other cells include: the 'Emotion' Cell', 'Rational Cell', 'Hunger Cell', 'Writer Cell', 'Detective Cell', 'Confidence Cell', 'Washing Cell', 'Suspicion Cell', 'Anxiety Cell' and many more!

S2 ("Yumi's Cells - Season 2"): Yumi is an ordinary woman living in Seoul. After breaking up with Woong whom she dated for more than a year, she moves on to the next phase of her life. WIth a new relationship and turn in her career, Yumi and her cells face a new challenge. As always, her primary cell, the 'Love Cell' and other cells from 'Emotion Cell', 'Rational Cell', 'Hunger Cell', 'Writer Cell', to 'Anxiety Cell' will try to choose what's best for Yumi.

"Love in Contract" (2022)

Sang-eun is a contract marriage master who makes a business out of a fake marriage and dates. Her customers are those who need "a marriage state" for a very short time without any purpose for romance. Ji-ho is Sang-eun's client who's together only on Monday, Wednesday, and Friday. Meanwhile, Hye-jin is a customer only on Tuesday, Thursday and Saturday. Crossing the borderline between public affairs and private emotions, would their business stay business?

"My Lovely Liar" (2023)

Sol-hee, who has an ability to hear others' lies, owns a tarot cafe that is actually a secret place where she meets her VIP clients. She makes a living as a liar hunter, telling clients whether the answer they want to know is true or false. Meanwhile, Do-ha is a mystic composer who hides his identity. When a photo of him is taken with top singer, Shaon, scandal spreads, forcing Do-ha to move out of his house. When Do-ha moves to a new town for a temporary stay, he meets Sol-hee, who initially mistakes him for an offender. However, they start to open up to each other.