[Press Release] CJ ENM's "My Dearest Nemesis" Sets New Viewership Records

(Sourced from "My Dearest Nemesis")

"My Dearest Nemesis" tells the story of Ban Joo-yeon (Choi Hyun-wook) and Baek Soo-jeong (Mun Ka-young), who first meet via their online game characters during their school days, then meet again in real life as boss and employee 16 years later.

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Continuing the uptrend for three consecutive weeks, the title's average household-based viewership of the 6th episode reached over 5%, according to Nielsen Korea. Especially elements such as lovely chemistry between the cast, cute visual graphics, and attractive characters have successfully captivated viewers, driving further anticipation among them.

Echoing the domestic viewership uprise, "My Dearest Nemesis" is also receiving great responses from global fans. According to the global OTT platform Rakuten Viki, the series ranked 1st in 136 countries, including regions such as the U.S., the U.K., France, Brazil, Mexico, India, and the UAE during its 1st week of release. Rating 9.7 out of 10 on the streamer, "My Dearest Nemesis" is creating its fandom on a global scale.

On U-NEXT, the major Japanese OTT platform, "My Dearest Nemesis", after its 2nd week of release, ranked 1st in the platform's Korean & Asian Drama Category, 4th in the drama category, and entered the TOP 10 in the main chart, which includes every title being serviced on the platform.

On Vidio, Indonesia's biggest streaming platform, the series topped the K-Drama category and ranked 2nd in the TOP 20 chart.

Such accomplishments seem to reflect creative marketing projects for "My Dearest Nemesis", which have further boosted fans' active engagement. From official shoutouts and interviews to social content, such as " Filter" and "Film Camera Challenge", fans are living and anticipating every moment of "My Dearest Nemesis". Borrowing the words of Vidio's representative, "Everything related to "My Dearest Nemesis" is going viral and popular. Fans are fond of the title".

Regarding fans' positive responses to the social content, Jinhee Lee, the Senior Manager at Rakuten Viki's marketing team, stated, "We are thrilled to see "My Dearest Nemesis" resonating so strongly with global audiences, with over 7,000 reviews and ratings from international fans. To further enhance engagement, we launched a dedicated landing page (live as of February 25), leveraged exclusive talent interviews, and are hosting special fan giveaway events. Influencer content around the series has already amassed over 1.5 million views on TikTok, and we anticipate even greater performance as the series continues".

Hyoju Jeon, the Head of CJ ENM's global marketing, commented, "Along with our well-produced titles, CJ ENM constantly aims to deliver proactive derivatives that are capable of bringing fun and joy to our global fans. By collaborating with our amazing partners worldwide, we will do our best to deliver various social content that fans are looking forward to".