[Press Release] CJ ENM's "Yumi's Cells - Season 3" Wins Hearts of Global Fans, Cementing Its Status as a Representative Seasonal IP

("Yumi's Cells - Season 3", Courtesy of CJ ENM)

CJ ENM's leading K-content streaming platform, TVING, has captivated audiences worldwide with "Yumi's Cells - Season 3", reaffirming the franchise's status as one of Korea's most beloved and successful seasonal IPs.

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Produced by Korea's leading scripted TV studio, Studio Dragon, the third season follows a new chapter in Yu-mi's life as she rises to become a star writer at the peak of her career. As her once-exciting daily life gradually becomes repetitive, the unexpected arrival of Soon-rok sparks a heartfelt emotional journey, leading Yu-mi to discover a new kind of love-warm, sincere, and deeply resonant.

Since its premiere, "Yumi's Cells - Season 3" has received enthusiastic praise from longtime fans who have followed Yu-mi's journey since Season 1. Viewers have described the series as "the bible of seasonal IP", "a show that grows with you", and "the definition of relatable romance", highlighting the franchise's emotional storytelling and enduring connection with audiences.

The series' popularity has also translated into remarkable global achievements.

On global OTT platform Rakuten Viki, "Yumi's Cells - Season 3" ranked No.1 across the Americas, Europe, the Middle East, and Oceania within its first week of release. In Mongolia, the series held the No.1 spot on Inche TV for four consecutive weeks.

Ranked within the Top 3 on Disney+ Japan, season three also sees positive viewership on HBO Max in Indonesia and Taiwan.

On TVING, "Yumi's Cells - Season 3" ranked No.1 in paid subscriber contribution upon its premiere and achieved a remarkable 226% increase in performance compared to Season 1, further demonstrating the franchise's growing influence and loyal fanbase.

Beyond its commercial success, Yumi's Cells has also established a meaningful presence in the entertainment industry as a rare long-running series centered around a female protagonist, successfully expanding its universe through a well-loved third season.

Sebastian Kim, Head of CJ ENM's Content Business Unit, stated, "The "Yumi's Cells" franchise has become a defining example of how seasonal IPs can evolve over time-stories that are relatable, comforting, and capable of lingering somewhere beyond memory, only to return with deep nostalgia when revisited".

He added, "We hope CJ ENM continues to deliver heartfelt stories filled with memorable moments that stay with audiences for years to come".

Meanwhile, all episodes of "Yumi's Cells - Season 3" are currently available on Rakuten Viki, through the TVING Collection on Disney+ Japan, as well as on HBO Max across 17 countries and regions in Asia Pacific.