[Press Release] Synchro Game Presented at MIP London Fresh TV Formats

Leading entertainment company CJ ENM's new non-scripted survival format Synchro Game was presented at MIP London's Fresh TV Formats session, marking the latest co-production between CJ ENM and Japan's TBS.

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Selected for the curated Fresh TV Formats lineup, Synchro Game was introduced to international buyers as an exciting survival game show format.

When the sharpest minds are paired with the strongest bodies, survival becomes a test of perfect synchronization. The best "Brains" and Physicals" form teams and face challenges that push both intellect and endurance to the limit. Winning isn't about being smarter or stronger-it's about which team can combine their strengths, adapt faster than the rest, and outlast the competition.

The format is produced by Nam Kyung-mo in collaboration with Takehisa Mizuno of TBS's Global IP Studio. It premiered on tvN on February 23.

Park Hee-yeon, CP of Synchro Game, attended the Fresh TV session and commented, "Presenting the show on the Fresh TV Formats session and seeing the audience response in person was especially meaningful. The core idea of synchronization translated clearly across markets, and it was encouraging to see how quickly buyers engaged with the concept".

Following its Fresh TV session, Synchro Game stands as a key title within CJ ENM's expanding global format slate, further strengthening the company's co-production strategy.