[Press Release] "The Practical Guide to Love" Launches on Disney+ Japan and HBO Max in Asia Pacific

("The Practical Guide to Love", Courtesy of SLL)

Leading entertainment company CJ ENM's No. 1 K-content streaming platform, TVING, introduces a new series, "The Practical Guide to Love", produced by SLL.

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The highly anticipated romantic comedy drama, "The Practical Guide to Love", premiered on February 28th and was introduced to the public through the TVING Collection on Disney+ Japan and HBO Max across 17 countries and regions in Asia Pacific.

Starring Han Ji-min ("Our Blues" (2022), "Love Scout" (2025)), Park Sung-hoon ("The Glory" (2022), "Squid Game - Season 2" (2024)), and Lee Ki-taek ("My Happy Ending" (2023), "Bon Appetit" (2023)), "The Practical Guide to Love" follows the story of Lee Eui-yeong, still single despite yearning for love, who decides to seek romance through blind dates. After a few attempts, two very different men step into her life-Tae-seob, quietly attentive, and Ji-soo, playful and refreshing-leading her on an unexpected journey toward understanding what love truly means.

The launch of "The Practical Guide to Love" reiterates TVING's bold move to target overseas markets with a branded-section expansion strategy focused on global partnerships.

("The Practical Guide to Love", Courtesy of SLL)

As part of the non-TVING original slate produced by an external production house (SLL), the initiative resonates with TVING's devoted intention to expand the breadth and diversity of Korean titles available to international viewers, while highlighting TVING's curation strategy that pinpoints the global competitive edge of K-content.

Sebastian Kim, Head of CJ ENM's Content Distribution Business Unit, said, "The launch of "The Practical Guide to Love" on Disney+ and HBO Max highlights CJ ENM's vision to become the No. 1 K-content distribution hub, based on its solid partnerships with the powerful global streamers".

Kim added, "As for "The Practical Guide to Love", we believe the series will again showcase what K-dramas are best at-the romantic comedy with heart-fluttering yet realistic storytelling".

"The Practical Guide to Love" is now streaming on "TVING Collection", on Disney+ in Japan, and in the TVING branded hub on HBO Max across 17 countries and regions in Asia Pacific. The 3rd episode of the series will air on March 7th.