[Press Release] "The Practical Guide to Love" Reignites Global K-Drama Rom-Com Buzz

("The Practical Guide to Love")

Starring Han Ji-min ("Our Blues" (2022), "Love Scout" (2025)), Park Sung-hoon ("The Glory" (2022), "Squid Game - Season 2" (2024)), and Lee Ki-taek ("My Happy Ending" (2023), "Bon Appetit" (2023)), the series follows Lee Eui-yeong, who remains single despite longing for love and turns to blind dates in search of romance. After several attempts, two very different men enter her life-Tae-seob, quietly yet attentive, and Ji-soo, playful and refreshing-leading her on an unexpected journey to discover what love truly means.

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The series has been receiving strong positive responses from viewers globally through platforms like Rakuten Viki and the TVING Collection on Disney+ Japan.

In its second week of airing, the series ranked No. 2 on Rakuten Viki's weekly viewership chart, which covers the Americas, Europe, and Oceania. It also secured the No. 1 spot on Disney+ Japan and on TVING, the leading Korean content streaming platform, as of March 17.

Commenting on the show's performance, Executive Producer Hwangbo Sang-mi said, "We are sincerely grateful for the love and support from our global fans, who are connecting with the characters and storyline of "The Practical Guide to Love"".

She added, "With many compelling stories yet to unfold, we hope international viewers will stay tuned to see how Eui-yeong grows into the true protagonist of her own life".

Sebastian Kim, Head of the Content Distribution Unit at CJ ENM, said, "We are delighted to see "The Practical Guide to Love" resonate with audiences worldwide".

He added, "As CJ ENM continues to strive to become the No. 1 K-content distribution hub, we will keep delivering diverse K-content that brings laughter, tears, and genuine joy to audiences around the world".

"The Practical Guide to Love" is currently available through Rakuten Viki, the TVING Collection on Disney+ Japan, and is also available to stream on HBO Max across 17 countries and regions in Asia Pacific.