[Press Release] "The Practical Guide to Love" Wraps Up with Strong Global Viewership Success

(Courtesy of SLL)

"The Practical Guide to Love" follows the story of Lee Eui-yeong, who decides to seek romance through blind dates, ultimately discovering the true meaning of love.

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Having premiered on February 28, "The Practical Guide to Love" has been available to viewers worldwide on major global streaming platforms, including Rakuten Viki, Disney+ Japan, and HBO Max across 17 countries and regions in Asia Pacific.

According to the global OTT platform Rakuten Viki, "The Practical Guide to Love" made a strong debut on its service, ranking in the Top 2 across key markets including UCAN, LATAM, Europe and Australia. Maintaining its momentum throughout its run, it has achieved the No.1 spot in the Americas and Europe. 

The show's success extends to other global platforms as well, including Disney+ Japan, concluding with a peak ranking of No.2.

(Courtesy of SLL)

Regarding the achievement of "The Practical Guide to Love", Sebastian Kim, Head of CJ ENM's Content Business Unit, said "The success of "The Practical Guide to Love" highlights what CJ ENM does best, delivering titles that resonate with global audiences".

Kim added, "As a global IP powerhouse, CJ ENM will continue bringing diverse K-content to the world and working toward a sustainable future for the K-content industry".

Hwangbo Sang-mi, the executive producer of "The Practical Guide to Love", said, "We sincerely appreciate global fans for sympathizing with the characters and the narrative of the show".

Hwangbo added, "Since we aimed to deliver a realistic love story and emotions for our viewers, such global accomplishments mean a lot to us".

Meanwhile, "The Practical Guide to Love" is currently available through Rakuten Viki, the TVING Collection on Disney+ Japan, and is also available to stream on HBO Max across 17 countries and region in Asia Pacific.

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"The Practical Guide to Love" is directed by Lee Jae-hoon-II, written by Lee Yi-jin, and features Han Ji-min, Park Sung-hoon, Lee Ki-taek, Jung Hye-sung, Joo Yeon-woo-I, Kim Sohye. Broadcasting information in Korea: 2026/02/28~2026/04/05, Sat: 22:40, Sun: 22:30 on JTBC.