Hallyu is new growth engine in culture industry
Published on | Source
By Cho Chang-hee
Director-General of the Cultural Industry Bureau
The Ministry of Culture and Tourism
The Ministry of Culture and Tourism has been supporting cultural contents producers in exporting their products through globalizing the Korean style and selecting 10,000 Asian companions of Korean culture.
The ministry has set up public relations offices overseas called "Korea Plaza" to strengthen the country's image through the globalization of hallyu, the boom of Korean pop culture overseas,
The Korea Plaza project is based on the "C-Korea Vision 2010" announced last year.
In particular, the government will support exchanges of cultural contents with foreign countries away from unilateral or export-oriented activities.
The government is trying to spread Korean culture products in order to maximize their effect on and cope with possible resistance or an anti-hallyu mood in some countries.
Most of all, it is urgently needed to form and activate a platform to promote a domestic cultural contents industry so that the country may become a cultural contents power in the world.
Korea needs to strengthen its capabilities to manufacture contents in every social sector and to set up a distribution network suitable for the era of fusion.
In other words, the government will try hard to create a virtuous circle in every stage of contents -- production, distribution and consumption.
Key factors in the production stage are an expansion of capabilities to manufacture contents through culture technology (CT), education of core manpower, expansion of original sources for contents based on traditional cultural resources, investment and other supportive measures for contents producers.
In the distribution sector, issues to be addressed are protection of copyrights suitable for the digital era, set-up of a new distribution business model for new contents, revitalization of exports to promote a new hallyu boom and revitalization of trade and international exchange of contents.
In the consumer sector, the ministry has fostered 'producer-consumers' (prosumers), worked on protecting their rights, strengthened infrastructure for common contents and built a contents-oriented culture town.
When this virtuous cycle is maintained, the country will be able to realize its dream of becoming a cultural industrial giant, characterized by 'free and active users', 'affluent and joyful families', 'global enterprises leading the world' and a 'rich country with a good welfare system'.
Director-General of the Cultural Industry Bureau
The Ministry of Culture and Tourism
The Ministry of Culture and Tourism has been supporting cultural contents producers in exporting their products through globalizing the Korean style and selecting 10,000 Asian companions of Korean culture.
The ministry has set up public relations offices overseas called "Korea Plaza" to strengthen the country's image through the globalization of hallyu, the boom of Korean pop culture overseas,
The Korea Plaza project is based on the "C-Korea Vision 2010" announced last year.
In particular, the government will support exchanges of cultural contents with foreign countries away from unilateral or export-oriented activities.
The government is trying to spread Korean culture products in order to maximize their effect on and cope with possible resistance or an anti-hallyu mood in some countries.
Most of all, it is urgently needed to form and activate a platform to promote a domestic cultural contents industry so that the country may become a cultural contents power in the world.
Korea needs to strengthen its capabilities to manufacture contents in every social sector and to set up a distribution network suitable for the era of fusion.
In other words, the government will try hard to create a virtuous circle in every stage of contents -- production, distribution and consumption.
Key factors in the production stage are an expansion of capabilities to manufacture contents through culture technology (CT), education of core manpower, expansion of original sources for contents based on traditional cultural resources, investment and other supportive measures for contents producers.
In the distribution sector, issues to be addressed are protection of copyrights suitable for the digital era, set-up of a new distribution business model for new contents, revitalization of exports to promote a new hallyu boom and revitalization of trade and international exchange of contents.
In the consumer sector, the ministry has fostered 'producer-consumers' (prosumers), worked on protecting their rights, strengthened infrastructure for common contents and built a contents-oriented culture town.
When this virtuous cycle is maintained, the country will be able to realize its dream of becoming a cultural industrial giant, characterized by 'free and active users', 'affluent and joyful families', 'global enterprises leading the world' and a 'rich country with a good welfare system'.
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