[HanCinema's News] HiteJinro Announces "Squid Game - Season 2" Tie-in Soju
By William Schwartz | Published on
On December 6th, the South Korean beverage corporation HiteJinro announced that it would be releasing special edition packaging versions of its Chamisul brand of soju to tie in with the release of "Squid Game - Season 2" later this month. The packaging itself is relatively simple, merely featuring an image of the iconic giant doll Young-hee. However, the new packaging is also being accompanied by a marketing campaign featuring Jinro toads wearing outfits from the Netflix series.
Advertisement
HiteJinro is also selling four dolls based on these characters intended to be used in drinking games, the premise being that players must take a shot if the doll looks at them. These products will be available for sale in South Korea starting on December 9th. They have also been confirmed for international release in Australia, Japan, and Mexico on that same day. It is not yet known whether these items will be released in other regions.
Written by William Schwartz
HanCinema needs your immediate support 🙏
• It's currently impossible to keep HanCinema running as it is with advertising only • Please subscribe and enjoy ad-free browsing
7 days free then US$1.99 a month (No streaming included)
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.