[HanCinema's News] Husband and Wife Yu Jun-sang and Hong Eun-hee Selected as New Models for KOREIT
By William Schwartz | Published on
On September 10th Korea Real Estate Investment and Trust announced that Yu Jun-sang and Hong Eun-hee would be their new advertising representitives. The two are a real life couple who have been married for seventeen years and have two children together.
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The seemingly unusual choice of models can be explained by KOREIT's relatively unusual brand. The main target audience for KOREIT's services are older couples who are considering buying a home. Yu Jun-sang and Hong Eun-hee represent idealized images of prospective buyers. The apparent stability and strength of their marriage over a long period of time is also a strong contrast to other less such successful couples.
Written by William Schwartz
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William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.