[HanCinema's News] Kim Ji-won Selected as Brand Ambassador for the Whoo
By William Schwartz | Published on
On July 1st, The Whoo announced that actress Kim Ji-won would now be serving as the cosmetic brand's global ambassador. The news comes as Kim Ji-won's fans are hoping to hear about the star's next project. Kim Ji-won's urban image and bright energy were cited as reasons by The Whoo for her selection. Kim Ji-won came into particular prominence this year for her leading role on "Queen of Tears" though she has also long had significant roles in other major dramas
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Unfortunately for fans, this announcement means that in the near future her main output will be marketing work for the rebranded LG corporate imprint. In her own statement, Kim Ji-won cited the cultural heritage of The Whoo as a major Korean brand as an explanation for her personal investment in this new work. The Whoo is sold worldwide, and the worldwide popularity of "Queen of Tears" will likely help provide a boon for the brand in foreign markets.
Written by William Schwartz
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William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.