[HanCinema's News] Song Joong-ki Tapped as Model for Mom's Touch
By William Schwartz | Published on
On April 26th the fast food restaurant franchise Mom's Touch announced that Song Joong-ki had signed a modeling contract with the company, which is best known locally for chicken sandwiches. In a statement, a representative for the company explained that in his fourteen year career, Song Joong-ki had acquired a reputation for doing necessary actions in a proper and correct manner without hurrying. Mom's Touch considers this branding in tune with its own ethos.
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Though a fast food restaurant, Mom's Touch prides itself on using an After Order Cook system in order to insure that food is as afresh as possible. Mom's Touch also tends to emphasize the health benefits of chicken in its advertising to better contrast it with KFC, its main competition. Song Joong-ki is currently appearing as a mafia lawyer in "Vincenzo" which posted an all-time record of 12.3% ratings in its latest episode. The screwball fusion drama is also appearing on Netflix, and ends later this week.
Written by William Schwartz
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William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.