[HanCinema's News] "Start-Up" Latest Major Film to Be Based on a Webtoon
By William Schwartz | Published on
Following in the same vein as "Steel Rain", "Along With the Gods: The Two Worlds", and "Along With the Gods: The Last 49 Days", another film based on a webtoon is soon to appear in theaters.
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"Start-Up" is quite a different kind of movie than the sort of high-concept action-based webtoons to gain big screen adaptations so far in South Korea, even as it stars Ma Dong-seok in the lead role.
"Start-Up" was serialized in webtoon form back in 2014. It has accumulated an average rating of 9.8 from satisfied readers. The story deals with rough yet simple characters who struggle to deal with the real world. Because "Start-Up" opens the day before "Ashfall", a more traditionally minded blockbuster, its prospects are unknown and a bit of a gamble. However, aggressive promotion has suggested the movie may have a deeper market than was originally suspected.
Written by William Schwartz
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"Start-Up" is directed by Choi Jeong-yeol, and features Ma Dong-seok, Park Jeong-min, Jung Hae-in, Yum Jung-ah, Go Doo-shim, Lee Hae-woon. Release date in Korea: 2019/12/18.
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William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.