[HanCinema's News] "The King: Eternal Monarch" Finds Itself Out of Step With Current Trends
By William Schwartz | Published on
Strategies that once seemed foolproof have taken a beating with "The King: Eternal Monarch" as the drama concluded its sixteen episode run with surprisingly week ratings of 8.1%. Many assumptions about South Korean dramas, from the interest of local audiences in fantasy settings to their willingness to endure obvious product placement and even to their affinity for certain popular stars are now much more ambiguous than they were before the drama aired.
Why Full-access to HanCinema Is Now Paying
• It's currently impossible to keep HanCinema running as it is with advertising only • Please subscribe and enjoy ad-free browsing
• HanCinema doesn't rely on free labour to get updated. Everyone working at HanCinema is getting paid.
• Advertising revenue has gone down 80% over the past few years even with adding more intrusive ads. So we got rid of them, notably the data mining ones, to convince you that they're not worth it. They're not real ads anymore anyway.
• When you subscribe, you support HanCinema directly.
• Once 100% is reached, HanCinema is sustainable.
7 days free then US$1.99 a month (⚠️
No streaming included)
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Southern Illinois. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.