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TADA: A Portrait of Korean Startups

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Korean Movie | 2021

타다: 대한민국 스타트업의 초상 | ta-da: dae-han-min-guk seu-ta-teu-eop-eui cho-sang

• Documentary

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Directed by Kwon Myung-gook (권명국)

91min | Release date in South Korea: 2021/10/14

Synopsis
The story of a 6-month struggle after the suspension of Tada, "We must survive somehow!"

Tada, a mobile riding platform which has been called the Uber of Korea has been growing exponentially. It was on a roll with its first 1 million users within nine months of its release, but was embroiled in a legal battle due to the opposition from the taxi industry.

Amid heated controversy on the day of the poorly executed first trial with a 'not guilty' judgment, all team members gather together to celebrate with a "paper cup wine party." But just 14 days after, the Anti-Tada law has been passed. Will they be able to revive Tada through this worst crisis?

Korea's first documentary film about a start-up will be released through the story of the mobile platform Tada.