Lee Dong-wook, Chanel's First Male Make-up Model

Lee Dong-wook is the first male model for Chanel's make-up line.

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Chanel is coming out with its first male make-up line in its history called "Boy de Chanel", and Lee Dong-wook has been chosen to be its model. This is also the first time Chanel has used a Korean celebrity for a campaign model and not just a promotional ambassador.

Boy de Chanel is a line that seeks a clean cut image for males. Lee Dong-wook's confident looks and his reputation in Korea, Japan, the Chinese regions, and South East Asia are what earned him the role.

Boy de Chanel is coming out in Korea first, and by November it will be available on Chanel's online homepage worldwide. By January of 2019, they will be available in all Chanel boutique stores worldwide.