[Press Release] CJ ENM's "Dear X" to Premiere Across MENA Via STARZPLAY

Leading entertainment company CJ ENM has partnered with STARZPLAY, the streaming service of evision, the media and entertainment arm of e&, to bring its highly anticipated upcoming drama series "Dear X" to audiences across the MENA (Middle East and North Africa) region.

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The drama will premiere on November 6th via STARZPLAY, through its simulcast service, allowing viewers in the MENA region to watch episodes almost in real time with Korea. This marks a breakthrough in delivering premium K-dramas to international audiences faster than ever before.To further enhance accessibility and engagement for local fans, "Dear X" will also be available with Arabic subtitles, offering a fresh viewing experience.

"Dear X", a TVING Original series created by CJ ENM's IP powerhouse Studio Dragon, is an intense yet beautifully crafted melodrama-thriller. The series follows Baek Ah-jin (Kim You-jung), a woman who hides behind a mask to escape her own hell and rise to the top, leaving behind a trail of "X" figures she has ruthlessly destroyed. Based on the global hit webtoon series, whose storyline has already proven to be well-made, it unfolds Ah-jin's downfall and Joon-seo (Kim Young-dae), a man who loves her desperately and tries to stop her from descending further into darkness.

(Courtesy of CJ ENM and STARZPLAY)

Reflecting on the new partnership, Sebastian Kim, VP of International Content Business Department at CJ ENM, commented, "Through platforms like STARZPLAY, one of the leading streaming services in the MENA region, we believe "Dear X" will reach millions of viewers from day one. With its powerful storyline and compelling characters, we're confident that "Dear X" will captivate the fans across the MENA region".

"Our collaboration with CJ ENM to introduce "Dear X" to our audience in the MENA region through STARZPLAY underscores the growing importance of real-time content availability in today's viewing landscape. From its initial announcement, "Dear X" has generated remarkable anticipation, and we identified it early as a title of significant regional appeal. This partnership exemplifies our continued efforts to deliver premium, globally acclaimed stories to our viewers", adds Sunil Joy, Head of Content, STARZPLAY.

Min Sun-hong, Chief Content Officer (CCO) of TVING, also expressed confidence, stating, "At the 30th Busan International Film Festival, the release of just the first two episodes generated an enthusiastic response, positioning the series as one of the most highly anticipated titles of the second half of the year. We believe it will be embraced not only in Korea but also across the MENA region".