[Press Release] Jung Soo-jung Unveiled as Charles & Keith's First-ever Global Brand Ambassador

CHARLES & KEITH - the go-to label for footwear, handbags and accessories on the cutting edge of fashion - appoints actress and singer Jung Soo-jung as its first-ever global brand ambassador, continuing its vision to empower women around the world to express themselves freely through fashion.

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Known for her keen sense of fashion, the multi-hyphenate who was a member of the K-pop girl group f(x), is the embodiment of the modern-day woman, who strives to be the most authentic version of herself.

The ambassadorship kicks off with Jung Soo-jung fronting the Spring 22 campaign, which highlights this season's key footwear and bags styles from the Blooming Spring collection: Where fresh floral motifs, delicate pastels and bright splashes of colours take centre stage

Both friends and fans alike can also expect exclusive video content, where the talented multi-hyphenate will showcase her different sides and address burning questions on all things fashion lifestyle.

"CHARLES & KEITH has always celebrated women, encouraging their expression of individuality and style through our collections. We're thrilled to welcome Jung Soo-jung, whose spirit closely aligns with our brand values, to the CHARLES & KEITH family. Together, we hope to inspire women all around the world to showcase their personal style - fun, freely and with flourish" said brand co-founder, Keith Wong.

"I am truly honoured and proud to be the first global brand ambassador of CHARLES & KEITH. I appreciate the brand's consistent endeavour to empower women through fashion over its 25-year history - creating beautifully crafted collections that feature a wonderful balance between on-trend styles and classic wardrobe staples", Jung Soo-jung said of her new role.

"Spring holds a special place in my heart - you always get the sense that it's a season for renewal and optimism - the perfect time to kick-start this collaboration. I am looking forward to be on set for the campaign shoot and being transported to a floral wonderland with fresh, playful colours", she added.

The CHARLES & KEITH Blooming Spring campaign for Spring 2022 featuring Jung Soo-jung will launch February 2022.