Seoul braces for Visit Korea 2010
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Seoul Metropolitan City has begun early preparations for the upcoming "Visit Korea" year in 2010.
The Visit Korea promotion will be conducted until 2012, joined by both private and government organizations to enhance national marketing.
A committee for the project was set up in September and an official declaration was made on Oct. 14, attended by First Lady Kim Yoon-ok, who is serving as an honorary member.
Popular actor Bae Yong-joon has also been named an ambassador.
On Nov. 17, Seoul City, the Culture, Sports and Tourism Ministry as well as the preparatory committee signed a memorandum of understanding for domestic and overseas promotion and marketing.
The aim is to improve the image of traveling in Korea and expanding the number of inbound travelers.
Seoul City officials said they plan to play a leading role in making Korea one of the most touted travel destinations toward the end of the three-year-long campaign.
The projects include arranging an international parade of lanterns, a festival under the theme of the Korean wave, or Hallyu, plus a grand sale across the nation and supporting the development of the so-called MICE industry (meeting, incentive tour, convention and exhibition).
Upon the inauguration of Mayor Oh Se-hoon in 2006, Seoul has designated six projects to concentrate on. They include tourism, fashion design, finance and distribution service, research and development, convention and digital contents.
Together with Seoul Tourism Organization, the city plans to spread active marketing strategies starting with the neighboring countries of China and Japan to promote the Visit Korea year in 2010. They would include local road shows, participation to tourism trade exhibitions and holding various events, the officials said.
By Lee Joo-hee
The Visit Korea promotion will be conducted until 2012, joined by both private and government organizations to enhance national marketing.
A committee for the project was set up in September and an official declaration was made on Oct. 14, attended by First Lady Kim Yoon-ok, who is serving as an honorary member.
Popular actor Bae Yong-joon has also been named an ambassador.
On Nov. 17, Seoul City, the Culture, Sports and Tourism Ministry as well as the preparatory committee signed a memorandum of understanding for domestic and overseas promotion and marketing.
The aim is to improve the image of traveling in Korea and expanding the number of inbound travelers.
Seoul City officials said they plan to play a leading role in making Korea one of the most touted travel destinations toward the end of the three-year-long campaign.
The projects include arranging an international parade of lanterns, a festival under the theme of the Korean wave, or Hallyu, plus a grand sale across the nation and supporting the development of the so-called MICE industry (meeting, incentive tour, convention and exhibition).
Upon the inauguration of Mayor Oh Se-hoon in 2006, Seoul has designated six projects to concentrate on. They include tourism, fashion design, finance and distribution service, research and development, convention and digital contents.
Together with Seoul Tourism Organization, the city plans to spread active marketing strategies starting with the neighboring countries of China and Japan to promote the Visit Korea year in 2010. They would include local road shows, participation to tourism trade exhibitions and holding various events, the officials said.
By Lee Joo-hee
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